Bring Light to Your Neighbourhood,
One Snapshot at a Time.
Aurolux enables users to photograph dimly lit public areas and send precise, location-based lighting requests to city infrastructure teams (Toronto Hydro).
Role
UX/UI Designer
Tool
Figma
ChatGPT
Deliverables
Responsive Landing Page
Wireframe
Design System
Given Toronto’s population of nearly 3 million, it's reasonable to estimate that over 50000 residents run regularly, with many more doing so occasionally.
🌌 Feel the Light. Hear the Vibe.
Click below to listen to "Fireflies" by Owl City—the perfect soundtrack for illuminating your city with Aurolux.
Goal
Drive Aurolux app downloads and educate users on how to report underlit public areas using the mobile platform.
Overview
I designed a responsive, user-centered landing page that encourages community members to download an app (Aurolux) for reporting poorly lit public spaces. The page is structured around clear messaging, simplified action steps, and a compelling call to action—all informed by user behavior insights and accessibility best practices.
Key Contributions
✅ Story-driven layout showcasing how users can identify, capture, and report dim areas.
✅ Streamlined UI with a strong visual hierarchy to guide attention toward the download button.
✅ Ensure each visual touchpoint represent one brand, Aurolux.
✅ Mobile-first design optimized for quick scrolling and tap interactions.
✅ Integrated social proof including testimonials and data-backed benefits to increase trust.
✅ Use of ChatGPT to ensure copy portrays consistent tone across the page.
Defining the Backbone
Desktop version
Mobile version
Visual Language​
We studied Aurolux’s brand guidelines and worked with their existing palette to create an experience that both respects guidelines and pushes creative boundaries. We used tints and shades that evolved from core Aurolux brand colors as well as decorative graphical elements that mirror the experience of the app.
Storytelling: A Glowing Success
Radiating Interactivity
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Given Toronto’s population of nearly 3 million, it's reasonable to estimate that over 50,000 residents run regularly, with many more doing so occasionally.
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Let runners enjoy their journey day and night, all year long.
Maintain your favourite pace
7'00"
