The Way of Foot and Fist
For: Humber College
Challenge: Design a cohesive print and mobile editorial piece about Korean martial art, Taekwondo
Target: Parents of kids (social, integrity, fitness purposes), young adults (fitness purpose), adults (health purpose), martial arts enthusiast, taekwondo practitioner
Value: Educational Information about Taekwondo’s history, benefits and 5 core principles that can aid our life.
Key Creative Consideration: Energetic, Use of White Space, minimalism, use of brush font (the historical aspect of the martial art)
Tone: Energetic, Informational, Inspirational
Transfering to Mobile
Attractive Cover Design and Title:
To catch people’s attention right off the bat, if it doesn’t stand out to the audience, they will just press back and exit.
Sticking to One column: Phone screens have limited space.
Sans-serif: They are more legible in small sizes, therefore, a better type on mobile.
Navigation: The use of Yellow illustrations from the magazine serves to show the direction to where a person should read, top to bottom.