Health Storylines:
A Self-care Solution
Tools: Sketch, Jira, Figma, Zeplin, Iterable
As the visual designer, my goal was to establish the look and feel of Health Storylines's various marketing assets. Working closely with brand guidelines, I was able to create layouts that reinforce Health Storylines's voice through its visual touchpoints across market assets inside and out.
E-mail Newsletters
The Process
1. Requirements Clarification
Coordinate with PEN (Patient Engagement team) member if there's any outstanding clarification needed to get started.
600 px
2. Wireframe
Finalize on structure, layout: Start from Health Storylines logo, hero image, introduction paragraph, CTA #1, paragraph #2, CTA #2, closing paragraph, logo.
60 px
3. High-Fidelity
Illustration: Epilepsy, Isolation, Historical, Medical
Colour: #59065B (CTA), tints and shades of purple
Font type: Avenir Medium 16 pt, Avenir Black 20 pt
30 px
4. Review Session #1
Feedback from design team, update relevant edits.
5. Program on email automation platform
6. Final verification & Scheduling
Receive final verification from the PEN team, finish scheduling the email.
The Final Design
Here are few more examples of
Health Storylines
Email Newsletters.
Enhancement:
Goal is to increase email engagement.
The PEN team's strategy was to reduce the overall use of image.
A common email phishing tactic is use of an image to trick users in to clicking malicious links.
Solution:
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From calculating the text-to-image ratio of our average newsletters, we found out it was well over 60 text to 40 image (recommended ratio).
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To reach the new ratio, the background block (image) was removed, each items from block was broken down into separate sections.
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Result of the implementation was a success as it increased the open rate every newsletters afterwards!
Health Storylines:
Marketing Assets
Worked closely with various stakeholders:
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Product Marketing team (Digital Medical Strategist, Commercial Product Associate)
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Product Managers
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Senior Visual Designer
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Patient Journey Analyst
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Patient Engagement Team
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Real World Evidence senior director
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Founder
Promotional
one-pager
An integrated patient-centered ecosystem
Key objective:
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Brand Awareness
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Download of Prostate Cancer Health Storylines
Requirements:
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Logo
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Tagline
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Product Shot
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Product Value Proposition, Benefits
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Company Contact Information
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CTA (Schedule demo, Interactive QR code: Download app)
Double-sided
promotional flyer
Prostate Cancer Patient-Centered Care and Research Operating System
Key objective:
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Brand Awareness
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Download of Prostate Cancer Health Storylines
Requirements:
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Logo
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Tagline
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Product Shot
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Product Value Proposition, Benefits, Available Tools
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Company Contact Information
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CTA (Schedule demo, Download app)
Self Care Catalysts Brand Guide: Objective was to reinforce the style on every marketing materials.
Double-sided Direct Mail
Know the Full Story
Key objective:
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Brand Awareness
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Download of Prostate Cancer Health Storylines
Requirements:
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Logo
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Tagline
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Product Shot
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Product features, benefits
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Company Contact Information
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CTA (Schedule demo, Interactive QR code: Download app)
Retractable Banner
When science meets empathy, health becomes human.
Key objective:
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Brand Awareness
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Versatility
Requirements:
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Logo
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Tagline
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Company Contact Information
An integrated patient-centered ecosystem
Key objective:
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Platform Features
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Value Proposition
Requirements:
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Logo
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Product shots
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Download App Button
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Value Proposition
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Offerings
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Company Contact Information
Humanization of Health Care
Key objective:
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DCT Promotion
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Value Proposition
Requirements:
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Logo
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Product shots
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Download App Button
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Value Proposition
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Offerings
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Detailed View of Integration
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Company Contact Information
Videos
Mindfulness Learning Tool
Key objective:
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Brand Awareness
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Tool promotion
Requirements:
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Logo
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Product Shot
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Animated Explanation
Video Brand Guidelines
New Tool Library
Key objective:
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New Version of Health Tool Library Promotion
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Update of the app
Requirements:
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Logo
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Product shots
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New updated features
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Download App Button
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Detailed View of Integration
Health Storylines™ is created by a passionate team of self-care advocates who believe that the key to healthcare innovation is to hear the voice of the patient.
You can safely store and track information on your medications, symptoms, mood, weight, blood pressure and more. You can even share a summary of your health with your doctor.
Find out more at: https://www.healthstorylines.com/