USER JOURNEY MAP: ALAN WALKERSON
INNOVATIVE UPDATE
Personalized Status:
Showcase your favourite food!
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🍟
🍦
🍔
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Stimulate
appetite with footsteps
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OTHER UNIQUE POINTS
#1
VARIETIES OF WHOLESOME REACTIONS FROM USERS💪
#2
UNLOCKABLE BADGES 📸🍁🧳
UNIQUE TORONTO LANDMARKS IS AN UNLOCKABLE PIECE TO BE DISPLAYED ON THE ECHO STATISTICS PROFILE CARDS.
The objective is for users to showcase these achievement representing the city to their community. Users will be curious to unlock more landmarks + would get the urge to visit the places once again or for first time.
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By year 2022, visitor numbers jumped to 1.73 million and 2.61 million, respectively. These numbers show that tourism in Toronto is slowly recovering after taking the plummet due to the pandemic.
Icons are from TORONTOMOJI
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Brand Awareness
1
For providing additional discount options for users
2
A direct, simple compensation of healthy habits
3
Showcasing company’s vision towards well-being
4
Unlockable icons educate users of city’s places to visit,
an initiative to improve tourism industry
All of these factors synergize to increase engagement = app downloads, sales