Last Brewery On Earth: Sitio
Category: Graphic Design, Art Direction, Advertising
For: Humber College
Challenge: Create a Branding for a craft brewery "Last Brewery On Earth" and its IPA called Sitio.
Inspiration: Advertisements were heavily influenced by candy bar Snickers "You're not you when you're hungry" long-running campaign. It will have a Humourous tone. In the ads, the protagonist is getting splashed by Sitio, this action is to punish (?) and deter the audience from using the animal idioms. It is perceived that the person used the idiom because he was in a thirsty state and therefore needs to drink Sitio and get splashed to wake up to his senses, become normal.
Poster Ad below tries to tell the audience to drink Sitio, since you can "see" (everyone can) the illustration of "two birds with one stone" therefore must be thirsty (get punished by imagining such a thing) and must drink Sitio to go back to normal state.