Rigel: Email Template

Objective

Design two UNIQUE E-blast templates for Rigel Closets, a company specializing in custom closets.
a. E-blast with Upto 25 % Annual Discount Offer
b. E-blast with Upto 30 % Holiday Theme/Vibe

Background Research

Key Takeaway from ChatGPT: Age Group (30 to 55 years old), Income Level (Middle to Upper-Middle Class), Gender (Female), Family Life Cycle (Young Families: 30 to 45 years old with children), Geo Location (Urban and Suburban), Education Level (College Educated), Lifestyle (Organize and Design-Conscious, Homeowners, Busy Professionals)

Key Takeaway from Perplexity: Brand Philosophy (Rigel emphasizes versatility and personalized design)

Key Takeaway from Rigel Homepage: Clean, minimalist, numerous design components including typeface, general layout, colours, imagery.

Key Takeaway from Rigel Instagram Profile: Frequent use of company product shots, logo, use of corporate colour schemes.

Competitor Research & Inspiration to Modular Design

Key Takeaway from ChatGPT:

Main competitors include California Closets and IKEA.

Key Takeaway from Milled:

Many designs seemed to follow a modular email design approach.
Organized, yet effective structure that contain- Header with Logo, Hero Image, Headline and body copy, CTA button, Feature callout, Dynamic offer, Testimonial/Referral, Social Links, Legal Footer.

The decision to use Modular Design for the project:

Content can be easily customized in short duration as drag-and-drop approach works for each modules.
Modules are independent and each of them can be swapped depending on use case.
Speed, personalization and flexibility all play the great factor in going forward with modular design approach.

Wireframes

From research, I was able to put together a list of most common modules that can be used:

Centre Logo
Logo with Menu
Hero Image 1
Hero Image 2
Hero Image 3
Hero Image 4
Info Description
Title Only
Description Only
Button
Title Description
Service 1 Column with Button
Service 1 No Title Column with Button
Service 2 Column with Button
Service 2 Column
Service 3 Column with Button
Service 3 Column
Footer
Divider 1
Divider 2

Typeface

Rationale for choosing Roboto as main typeface for this project:

Website uses Google Sans as the main typeface.
Google Sans is heavily inspired by Roboto.
Roboto is free and open-source.
Roboto is considered as an email-safe font for marketing newsletters, transactional emails and Gmail.

Design System

From browsing through the company's assets including the website and instagram profile, I was able to put together a living design system tailored towards email newsletters.

Medium Fidelity E-mails: 25% Annual Discount Offer

By using ChatGPT and a detailed prompt, I was able to put together a well-structured e-mail layout consisting of relevant, dedicated content (image, copy) that is truly effective to Rigel's specific demographics.

Medium Fidelity E-mails: 30% Holiday Theme/Vibe

By using ChatGPT and a detailed prompt, I was able to put together a well-structured e-mail layout consisting of relevant, dedicated content (image, copy) that is truly effective to Rigel's specific demographics.

High-Fidelity Modules

Using combination of the design system and medium-fidelity version of the emails, I was able to produce variations of each modules. Hero Image modules contain 2 versions, one representing 25% annual discount offer, the other representing 30% holiday theme.

Final Design: High-Fidelity Templates

Using combination of the design system and medium-fidelity version of the emails, I was able to produce the high-fidelity templates of both versions of the emails. My goals included:

Overall clean, minimalistic, eye-catching design.
Well-organized structure, hierarchy, legibility throughout the entire design.
Benefits are clearly stated, CTA button are clear and invite immediate action.
Consistent branding, while distinctive between each e-mails.
Types of hero images used were directly referenced from the ChatGPT's response.

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